Effective Automotive Digital/Direct Marketing is the topic. Todd Vowell, CEO
of Digital Car Leads and Buy Mail Direct Inc has been working with Car Dealers
and Ad Agencies nationwide for over 27 years. Find out the "Latest and
Greatest" in all things Digital and Traditional direct marketing. Todd Vowell
has been traveling throughout the country for over 3 decades, first marketing
Jackie B Cooper, then eventually moving into automotive marketing. Vowell has
created, produced, sold, and executed over 350 million pieces of Automotive
Direct Mail that has resulted in over 600,000 vehicles delivered in the retail
market. He has trained over 400 salespeople, administrative, and executives in
the industry. He has also trained thousands of car dealers and managers on how
to handle ups coming through the door and making the most out of each event.
So how has the internet changed the automotive marketing world? What has
Social Media done to the industry? Where does traditional direct mail fit into
the big scheme now that we have Email? Will Email beat out Snail Mail? How do
Car Dealers get buyers on their lot in today’s market? All this and more will
be covered.
